Painstakingly curated, irresistibly soft

Discover snugglable favorites in every style with our Great Plush collection—from adorable Hello Kitty minis and classic Disney characters to GUND’s beloved Pusheen and PAW Patrol pups. We hand-pick our plush each year at New York Toy Fair, selecting only the highest-quality designs that meet our standards for softness, durability, and charm.

Our lineup is expanding with eco-friendly and imaginative plush from Wild Republic, including the playful Flipkins—fun, weighted 5-inch plush that flip and land upright—and the realistic, high-detail Artist Collection, known for lifelike fabrications and recycled fill. Whether you’re seeking a gift, a collectible, or a new cuddle companion, you’ll find soft treasures chosen with care.

Treasures Worth Collecting.